Risk and the Senior Client / Overview / Risk

Unquestionably, our senior clients are faced with more challenges, risks, inconveniences and fears than any other group ever in the history of the United States.

• They may be living longer than they had planned.
• They may not have saved or invested enough.
• They are concerned that Social Security might change,
• Medicare might change, and
• Inflation might re-ignite.
• Long-Term Care Insurance is more difficult and more expensive to get than when they first considered it.
• The senior may need care from their adult children.
• Income taxes might increase.
• They may have already lost their lifelong spouse, friends, and maybe even one of their adult children.
• While the senior knows the industry where they worked for 40 plus years, they do not know the financial industry and everything that they learn about money comes from newspapers, TV, and from financial professionals like us.
• The senior has more at stake, both financially and emotionally, than at any other time in their life. They are forgetting more, hearing and seeing less, and cannot easily balance and schedule one on one interviews, client seminars, and research in the same afternoon.

Seniors need a true financial professional who places the senior’s needs above everything else.