Overview
Unfortunately, a handful of financial professionals, intentionally or unintentionally, have given our profession a black eye. We can all remember the various names that some financial professionals gave to Single Premium Whole Life (SPWL). They called it almost everything except its real name. Why do some financial professionals masquerade a cold call by calling it a telephone survey? Or, why do we add “Trusts” to the title of “our annuity seminar”? These methods of communicating our message create skepticism among consumers rather than enthusiasm. More importantly, how another financial professional performs with a consumer can affect how that consumer feels about us down the road. If we would like to build a career instead of a job, we want every financial professional who precedes us to be honest, hard working with a needs based approach because it enhances the image of a financial professional. Plus, great competition makes us better, sharper, brighter, and more credible.

Who do you want to set the stage for you? Fortunately, financial professionals who follow correct sales practices, address client suitability, and fully disclose make us and our profession stronger.