Reducing current income taxes, accumulating potentially more money, diversifying, balancing reward with risk, acting cautiously are just some of the things that we do for people when we get together with them. In general, they don't contact us. We contact them via phone, mail, exchanging business cards, and at seminars. Without a doubt, financial professionals can play an invaluable role with helping consumers maintain their dignity and independence during their retirement.

In this chapter, you'll learn how we can maintain our dignity (and our license) by advertising correctly, avoiding prohibitive sales practices, and how important client suitability is.